I randomly fell into a twitter-hole a few days ago and discovered that Fairmount Bagel has a twitter account. An insanely funny twitter account, and it’s safe to say that my twitter feed will never be the same.
The account belonging to the city’s oldest bagel shop is hilarious and riddled with shade. Yes, a bagel shop is tossing shade like poppy seeds. The unfortunate side is that their competitors are taking the brunt, for the most part.
Except when they are taking a jab at MTL-clickbait.
But like they say: all in good fun.
St. Viateur just got her seeds snatched.
Whoever is behind the account has managed to combine the perfect ingredients; 1 part clever, 2 parts funny, a dash of arrogance and topped up with toasted shade. It’s as if the 95 year old bagel shop revised their dough recipe and translated it into social media.
My personal favourite, because it points out the obvious.
Oh and Kanye is on his way to becoming a mascot meme for the shop. A serious step up from Kim and her oily ass, if you ask me.
— Fairmount Bagel (@fairmountbagel) November 27, 2014
This, ladies and gentlepersons, is clever marketing and great use of social media to promote your business.
Even if it makes you look like shadezilla.
**UPDATE** apparently this story ran on the CBC and the twitter account is fake. I still stand by the hilarity of this account and still encourage you all to enjoy it as well.