This clever film gives us the low-down on how bio-technology can bring this 1.7 billion dollar industry into a new era, by shining a light on eco-awareness. It’s undeniable that merging fashion and technology yields incredible results.
If Coco Chanel were alive today, what do you think she would say? Her famous words “fashion passes, style remains” rang true years ago, and couldn’t be more spot on in our modern-day.
The film features Nancy Tilbury, a known pioneer in the world of fashion and tech. She and her team at Studio XO are responsible for creating the famous bubble dress, worn by Lady Gaga.
Studio XO has also worked with the likes of Arcade Fire and Black Eyed Peas, creating ‘wearable tech’ for these artists. While at one point this concept was perceived as being too ‘cyber’, it is now being embraced as a digital couture experience. Studio XO uses 3D printing to actively develop these digital couture experiences which are both interactive and evolving.
The film also features other innovative companies, such as; sportswear icon Adidas, and hero of sustainability in textiles: Patagonia.
Active wear aside, Suzanne Lee of Biocouture describes what her company is doing for the future of textiles in fashion, by focusing on bringing biological materials to the fashion table. Biocouture’s initiative is undoubtedly one of the most thought-provoking concepts within the industry today.
The Next Black is without a doubt beautifully presented and highly informative. An essential piece for any fashionista, fashionisto, blogger, designer, or anyone who has a general interest in the industry and the environment.
You need to watch this documentary.